A Bivariate Timing Model of Customer Acquisition and Retention
نویسندگان
چکیده
منابع مشابه
A Bivariate Timing Model of Customer Acquisition and Retention
Two components central to the calculation of customer value are acquisition and retention propensities. However, while extant research has incorporated such components into different kinds of models, limited work has investigated the kinds of associations that may exist between them. In this research, we focus on the relationship between a prospective customer’s time until acquisition of a part...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2008
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1070.0328